From Aurgen founding team:

“Beauty gained through uncontrollable risks, endless time, and excessive spending that’s not what I’m looking after.”

“One cream, One capsule,One grounding routine.”

“A”

“A” standard Aging solution, which also refers to “Aware, Advanced, Agile, Allure, Aura, Ambition”.

"UR"

UR — Derived from “Urban”, meaning “of the city”:

Represents urbanization, contemporary living, and the spirit of modern city life.

“Gen”

“Gen” is the abbreviation of “Generation”,

meaning “a generation of people” or “a span of generational time”,  which conveys the spirit, identity, or trends of a particular era.